The goal of this integration was to generate sales for the 2008 film Twilight in partnership with Lionsgate and Super League by selling a code for the movie on digital platforms + exclusive UGC and ingame prizes.
Designed to let fans, play, wear and watch their favourite films.
Its not just new releases film studios are trying to promote across games.
Players from around the world were able to race through a custom built Bundesliga arena featuring various Bundesliga clubs, as well as collect Topps cards in order to win exclusive UGC!
1.5M+ Topps Cards Collected
Players from across the UK raced through a custom Superdrug Obby in order to win exclusive UGC and IRL codes to redeem for a free bottle of shampoo in store!
10K+ IRL Redemptions
Players from across the UK learned more about ear and eye care in a custom Specsavers obby in order to win free exclusive UGC across 3 of our top experiences!
We hope to work with you soon!
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