The goal of this integration was to generate both brand awareness and IRL store traffic for Superdrug across their stores in the UK, players could win exclusive UGC and get a code upon completion of the obby that could be used to redeem shampoo in real life for free!
12
Years of Engagement
1.2M+
Brand Engagements
10K+
IRL Product Redemptions
Superdrug moves into Roblox for the first time with new obby game.
Superdrug is the latest beauty giant to venture into Roblox.
Players from around the world were able to race through a custom built Bundesliga arena featuring various Bundesliga clubs, as well as collect Topps cards in order to win exclusive UGC!
1.5M+ Topps Cards Collected
Players from across the UK raced through a custom Superdrug Obby in order to win exclusive UGC and IRL codes to redeem for a free bottle of shampoo in store!
10K+ IRL Redemptions
Players from across the UK learned more about ear and eye care in a custom Specsavers obby in order to win free exclusive UGC across 3 of our top experiences!
We hope to work with you soon!
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