The goal of this integration was to generate brand awareness for Canterbury across the UK. Players could win exclusive UGC and interact with their favourite players while racing through a custom built obby course!
2
Years of Engagement
2.6M+
Brand Engagements
550K+
Custom Course Plays
Stars enter the metaverse to support Canterbury’s new boots.
Canterbury NZ straps on its boots and dives into the Metaverse.
Players from around the world were able to race through a custom built Bundesliga arena featuring various Bundesliga clubs, as well as collect Topps cards in order to win exclusive UGC!
1.5M+ Topps Cards Collected
Players from across the UK raced through a custom Superdrug Obby in order to win exclusive UGC and IRL codes to redeem for a free bottle of shampoo in store!
10K+ IRL Redemptions
Players from across the UK learned more about ear and eye care in a custom Specsavers obby in order to win free exclusive UGC across 3 of our top experiences!
We hope to work with you soon!
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