The goal of this integration was to generate awareness for the American Egg Board (EB) throughout the USA. They collaborated with us to create a custom Tower of Eggs obby minigame within 3 of our experiences on Roblox.
First ever gaming activation from America’s egg farmers.
Featured in popular Roblox obby games for the next 2 months.
Players from around the world were able to race through a custom built Bundesliga arena featuring various Bundesliga clubs, as well as collect Topps cards in order to win exclusive UGC!
1.5M+ Topps Cards Collected
Players from across the UK raced through a custom Superdrug Obby in order to win exclusive UGC and IRL codes to redeem for a free bottle of shampoo in store!
10K+ IRL Redemptions
Players from across the UK learned more about ear and eye care in a custom Specsavers obby in order to win free exclusive UGC across 3 of our top experiences!
We hope to work with you soon!
2026 © Banana Studios Entertainment Ltd.
